INNOVATION / FUTURE TRENDS

Living on the Bleeding Edge: Game Changing Technologies to Dominate Your Industry
Digital tools are increasing the speed of change and disrupting the dynamics of industries overnight. Examples like selfdriving cars, artificial intelligence, robotics, 3D printing, digital payments, and the impacts they will have on industries highlight the need for leaders to constantly be searching the horizon to anticipate changes and impacts in their market. In this program, Scott zeros in on the technology innovations and digital tools that will be disruptive. He also shows how leaders can use these tools to develop a competitive advantage and stay ahead of the pack.

Choosing Utopia: Technology, the Future of Humanity, and Our World
A recent study shows the average age a child first sees porn is eight years old. Pause for a beat and consider the impact of that statement, and know that there are many more startling facts that surround the way technology is integrating into every aspect of our personal and professional lives. Among the millions of utopian joys gained from the internet we also find ourselves enduring much that is dystopian. The concepts discussed in Scott’s most recent book, Did God Create the Internet? The Impact of Technology on Humanity, are the backbone of this thought-leading keynote. One of the most speculated questions people (especially parents) have about technology is how it will impact us as a species over time. Will all these digital tools be good or bad for us as a species? What is technology doing to us? Are we going to be happier? Work longer and harder, or less? Will we have less privacy? Will younger generations lose capabilities that older generations had, or will our young people be more powerful than their predecessors?

CYBERSECURITY

Protecting Ourselves in an Increasingly Connected World
The Internet of Things, Cyber Warfare, Digital Pearl Harbor: The field of cybersecurity will only grow in its impact on people, organizations, and our world. What will the future bring? In this presentation, Scott looks forward to tackling some of the challenges we will soon face in cyberspace. Will we witness a rise of surveillance on each of us, constant threats of digital attacks from state-sponsored actors, and bad guys attempting to seize control of our vehicles, our wearable devices, and our smart homes? These are some of the important topics that will be addressed in this presentation.  Scott is recognized for his unique future vision and his ability to extrapolate technology trends that will influence our world.

Asset or Threat: What Role Do You Play For Your Organization in Cyberspace?
Any discussion of cybersecurity will inevitably include things like firewalls, network monitoring, and intrusion detection systems. Having a strong perimeter around your organization’s infrastructure is important. Yet even an organization with the strongest perimeter has one key vulnerability: its people. In cyberspace, people, not infrastructure, are the most important asset or greatest weakness. This is very much dependent on their cyber IQ. A breach will more than likely involve a member of an organization. This isn’t necessarily done with malice. People make mistakes. They click on links or download files they shouldn’t, accidentally offer up information to the wrong person, or even execute regrettable and costly money transfers. These things happen, every day in fact. This program is designed to educate leaders and team members on developing good organizational cybersecurity while recognizing and thwarting a cyberattack

The Dark Side: Understanding Threats in the Online Battlefield
The increasing dangers organizations face in cyberspace are as real as the headlines. A high-profile breach can cause enormous financial burden and have a reputation shattering impact. In this presentation, Scott highlights the common attack vectors and methods that cyber criminals use to steal, ransom data, or otherwise digitally disrupt organizations. He will discuss the rising threat from a growing reliance on mobile devices to accomplish tasks and analyze the financial implications of falling victim to an attack, by examining some of the more devastating cyberattacks and the lessons leaders can learn from these cases. If desired, he can even take attendees on a tour of the Dark Web.

TECHNOLOGY AND LEADERSHIP

Leading Through Disruption: Survive and Thrive in the Digital Transformation
Every leader inside every organization is currently facing the monumental task of maturing their tools, processes, and people in a world dominated by technology. The ultimate health of every organization is based on how well this transformation occurs. In a thought-provoking and inspiring presentation, Scott walks you through the digital transformation and its formidable impact on your industry. Scott considers technologies that are currently impacting your sector, including the Internet of Things, automation, wearable devices, cashless society, cybersecurity, hyperpersonalization, and much more. He peppers this talk with real world examples of organizations that have navigated the digital transformation successfully and those who have not. He also uses interesting and humorous anecdotes from his work as a CEO, technologist, and consultant to provide illustrations of the steps leaders must take to pilot their organizations through a world that is evolving at breakneck speeds. 

Leading in Disruption: Building a Digitally Mature Organization
Surviving digital transformation will require organizations to vastly improve their digital maturity. To do so, leaders must first understand where their organization currently stands and ways they can improve. Scott has developed a model outlining nine dimensions of digital maturity. This model includes a measurement of your leadership’s technology IQ, systems of engagement and record, data maturity, and ability to navigate risk. There are important considerations required in each area to develop digital maturity. Digital transformation is more than just the “Uberization” of your industry. It rewards those that use technology to more effectively serve customers, those who create efficiency, and those who use technology to gain a competitive advantage. Scott works with leaders across a variety of sectors and organizations of all sizes, helping them improve their digital maturity. These experiences inspired him to develop a world class online assessment focused on digital maturity. In this presentation, the emphasis is on helping leaders measure where their organization currently stands with its ability to use digital strategies to win in the market.

Robots & Machines, Apply Here: Creating the Future of Work

Will your next employee be a robot? This may sound like science fiction, but it’s not; the future of work will look very different, and this makes many people uneasy. People are growing increasingly concerned that software and robotics will take human jobs forcing many to the breadlines. How do we ensure that the future of work is one that will benefit more than a select few? Scott has been studying and architecting the shift from human driven tasks to technology driven processes throughout his career. He has developed the concept of HUMALOGY®, which helps organizations discover the proper blending of technology and humans to maximize effort.Humalogy will play a key role in deciding what the future of work will look like. Through the lens of Humalogy, Scott helps you uncover the balance between humans and technology. We are in an era when technology is systematically integrating more and more into our lives. As this happens, the Humalogy balance is shifting. This has massive impacts on everything from the economy to people’s feelings about their quality of life.

SALES / CUSTOMER EXPERIENCE / BIG DATA

Building a HUMALOGY® Based Customer Experience
In order to grow revenue and market share, organizations must transition from a focus on transactions to relationships. Marketing today is always a combination of human and technology touchpoints, and learning to integrate those wisely can be a powerful advantage. Scott explains three pillars of digital marketing: Relationship, Tools, Techniques, and the Digital Revenue Engine. The content may be heavier on any one of these pillars, based on what the audience might find most useful. For example, many people want to learn how to map a relationship journey to define where and when to use digital tools, to create a smoother journey. As the field of digital marketing becomes more complicated, it is valuable to have models audience members can apply to their unique situations, in order to build tighter customer relationships in ways that are powerful and affordable.

Mapping the Customer Journey: Selling in a Hyper-Personalized World
What if you knew exactly what each of your customers REALLY wanted? Would that help you develop customer loyalty? If you could anticipate what each person wanted from you before they told you, how would that change your approach? Through use of big data and digital connections, you can individualize relationships with any client or prospect you value. A hot topic in marketing today is “hyper-personalization.” This is the process of gathering a deep level of information on your constituents, and then using that information to create loyal and valued relationships. This goes way beyond installing a CRM system!

The Blueprint for Your Technology Halo: Harness Data Like the Worldʼs Most Successful Companies
Netflix knows the movie you want to watch. Starbucks knows when you want a cup of coffee. Facebook knows everyone you’ve ever met. You can order from Amazon at the push of a button. How? DATA. These companies are using data to serve their customers in revolutionary ways. A “technology halo” is when you use technology so effectively to serve constituents that they take notice. When you don’t provide this, they also notice. Like it or not, your services are being compared now to the companies listed above. Data gives you a view into your customers that was once inconceivable. However, turning raw data into intelligence is a painstaking process. Scott has spent decades helping organizations use data in inspired ways. In this program, he shares how to use data to more effectively reach and serve constituents.  

Data Intelligence, Not Obesity: Amplify the Power of Data Without Becoming Overwhelmed
Exabyte…petabyte…zettabyte, oh my! The amount of data in the world right now is astronomical. It’s mind boggling, and it’s exponentially increasing. If data were grains of rice, the surface of the planet would be more than covered in it. How do we make sense of this data? It’s an ongoing challenge. The opportunity to collect data must be balanced with the ability to turn this data into actionable intelligence that improves efficiency and reach. Data gives you a view into your customers that was once inconceivable. You can learn the obvious purchase pattern behavior, but today we have access to demographic, social, and even psychographic data. Is it all too much? The ultimate process of turning raw data into intelligence is painstaking, but incredibly rewarding. Scott has spent decades helping organizations use data in inspired ways. In this talk, he reveals a process to convert raw data into wisdom, allowing you to make smarter decisions faster, build your own technology halo, and get customers talking.

Selling in the Age of the Smart Device: Building Unforgettable Customer Experiences
Whether the customer is a patient, member, client, or buyer, the process for influencing them towards a sale is evolving daily. As buyers or consumers become more accustomed to doing their own product research and managing the sales cycle to their liking, your ability to influence them is changing. We don’t all compete with Amazon, but one could argue giants like Amazon and other vertical market leaders have raised the bar for all organizations when it comes to technology expectations. Technology is playing a more critical role in the success of the sales cycle today. For that reason, sales managers and salespeople must learn how to best integrate their activities with tools like CRM systems, social technologies, digital content, and automated marketing systems.